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Marketing Tourism Destinations

- A Strategic Planning Approach

Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.

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Detaljer
  • SprogEngelsk
  • Sidetal240
  • Udgivelsesdato05-03-1992
  • ISBN139780471540670
  • Forlag John Wiley & Sons Inc
  • FormatHardback
Størrelse og vægt
  • Vægt463 g
  • Dybde2 cm
  • coffee cup img
    10 cm
    book img
    15,8 cm
    23,6 cm

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