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    Marketing to the 90s Generation

    Marketing to the 90s Generation

    - Global Data on Society, Consumption, and Identity

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

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    Detaljer
    • SprogEngelsk
    • Sidetal185
    • Udgivelsesdato19-12-2015
    • ISBN139781349495603
    • Forlag Palgrave-Macmillan
    • FormatPaperback
    Størrelse og vægt
    coffee cup img
    10 cm
    book img
    14 cm
    21,6 cm

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    Research Marketing Environment Generation Y Employer branding Consumer institutions Baby boomers consumer marketing Generational Studies Generational Cohorts The 90s Generation Millennials
    Machine Name: SAXO080