Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering Forlænget returret til 31/01/25

Marketing to Libraries for the New Millennium

- Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends

Forfatter: info mangler
Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Læs hele beskrivelsen
Detaljer
  • SprogEngelsk
  • Sidetal207
  • Udgivelsesdato10-06-2002
  • ISBN139780810842717
  • Forlag Scarecrow Press
  • Nummer i serien11
  • FormatPaperback
Størrelse og vægt
  • Vægt331 g
  • Dybde1,7 cm
  • coffee cup img
    10 cm
    book img
    15,1 cm
    22,9 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Machine Name: SAXO081