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Marketing Theory And Orientations

Bog
  • Format
  • Bog, hardback
  • Engelsk
  • 402 sider

Beskrivelse

Legend in Marketing by Philip Kotler: Marketing Theory and Orientations is a tribute to the visionary marketing thought leader, Philip Kotler. This volume covers his seminal contributions to marketing theory and its practical applications, offering readers a robust understanding of concepts such as customer orientation, market segmentation, and marketing management.



Designed for both students and professionals, this book serves as a vital resource for anyone seeking to master marketing fundamentals and apply them in real-world business scenarios. With Kotler's teachings as your guide, you'll gain the knowledge and strategic insight to navigate the complexities of today's global marketplace.

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Detaljer
  • SprogEngelsk
  • Sidetal402
  • Udgivelsesdato16-09-2024
  • ISBN139781636512389
  • Forlag Vibrant Publishers
  • MålgruppeFrom age 0
  • FormatHardback
Størrelse og vægt
  • Vægt730 g
  • Dybde2,6 cm
  • coffee cup img
    10 cm
    book img
    15,7 cm
    23,5 cm

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