Marketing the Michigan Way

If you own a business in Michigan, you can't afford to miss this... Did you know that running a business is Michigan, no matter what your business, offers unique advantages that aren't available anywhere else in the nation? In this book you'll learn how to tap into these advantages and start marketing your business the "Michigan Way." Once you embrace the Michigan Way of marketing your business, you'll soon discover that being a Michigan based business truly has its advantages. You see, tourism is a $17+ billion industry in our state. When I use the term tourism this implies those individuals and families that drive four hours to a weekend cottage or property but local tourism too. Local tourism is when local residents enjoy local attractions. So by tapping into the $17 trillion tourism market, you'll be marketing your business the Michigan way. What makes our state so amazing is we have inland oceans, pristine beaches, virgin forests, world famous bridges, little known trails and beautiful waterfalls. No matter where you are located in the state within a short drive you can easily enjoy all the Michigan has to offer. So what the heck is this Michigan Way of promoting your business? It's not a secret, it's something that any business in Michigan can do, but most don't. People want experiences over products or services. Your business needs to bridge the gap between just offering products or services to being part of the overall experience of your area. Here are the pieces of the puzzle when promoting your business the Michigan way. 1. Connect your business to the emotions of the treasures of your area 2. Tie your business to the calendar of events of your area 3. Make your business the first choice to buy stuff when people are in your area You'll learn how to quickly implement all these steps into your business. However, the most important part of the puzzle is tying all of these time-tested strategies to your business and maximizing your ROI (return of investment). You'll learn how to do this with the step-by-step worksheets and information contained in this book. Once people are in your area, it can be local or visitors or tourists, it doesn't matter. Once they are in your area they need to buy stuff. They need places to shop, eat and stay. You need to position your business as the first choice in your niche for people to buy from when they are looking for the products and services you offer. Unless you have an unlimited marketing budget to build your brand, the Michigan way is tying your business to local treasure and events. That is the Michigan way of promoting your business.