Over 10 mio. titler Fri fragt ved køb over 499,- Hurtig levering 30 dages retur
Sidst søgt på
    Studiebog
    Marketing Scientific and Technical Information

    Marketing Scientific and Technical Information

    Forfatter: info mangler
    Bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the scientific and technical information (STI) context. It includes the work of distinguished marketing scholars who have analysed STI marketing from various perspectives.

    Læs hele beskrivelsen
    Detaljer
    • SprogEngelsk
    • Sidetal234
    • Udgivelsesdato07-12-2020
    • ISBN139780367170790
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt460 g
    • coffee cup img
    10 cm
    book img
    14,5 cm
    22,9 cm

    Findes i disse kategorier...

    Se andre, der handler om...

    Market segmentation Conjoint Measurement National library Information infrastructure Marketing Theory STI Policy American Documentation Institute Channel Intermediaries Componential Segmentation Control Group’s Attitudes consumer needs assessment Channel Members Channel Selection Strategies information acquisition strategy Interstate Commerce Commission Kendall Rank Correlation Test Marketing Failure Individual User Differences scientific and technical information policymaking User Loyalty National Technical Information Service Post-implementation Testing Organization’s Competitive Environment Standard Industrial Classification
    Machine Name: SAXO081