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    Marketing, Morality and the Natural Environment

    Marketing, Morality and the Natural Environment

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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    Detaljer
    • SprogEngelsk
    • Sidetal218
    • Udgivelsesdato26-03-2007
    • ISBN139780415439619
    • Forlag Routledge
    • FormatPaperback
    Størrelse og vægt
  • Vægt385 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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    Mission Business Industrial marketing Collaboration Green NGO Social Companies Social Mission SMC Societal Marketing Ethics Environmental issues Practices Meaning Business Ethics Literature Campaigning Priorities Environmental Executives Environmental Protagonists Green Marketing Programmes Green Marketing Activities Green Marketing Practice Conventional Companies Green Purchase Behaviour Marketing Exchange NGO Partner Moral Meaning Subcultural Divisions Pfeffer 1981b Narrative Surfing NGO Respondent Social Mission Companies Societal Marketing Societal Marketing Orientation Watson 1994a
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