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Marketing Madness

- A Survival Guide for a Consumer Society

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

In 1983, Reese's Pieces made their debut on the silver screen, gobbled up by that lovable alien ET, and sales of the candy shot up instantly by 66 percent. Reebok has sponsored the U.S. Olympic team—and the Russian team, as well! The British Boy Scouts sell space on their merit badges to advertisers. Michael Jacobson, founder of the Washington, D.C

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Detaljer
  • SprogEngelsk
  • Sidetal262
  • Udgivelsesdato18-04-2019
  • ISBN139780367009076
  • Forlag Routledge
  • FormatHardback
Størrelse og vægt
  • Vægt635 g
  • coffee cup img
    10 cm
    book img
    17 cm
    25,4 cm

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