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Marketing Higher and Further Education

- An Educator's Guide to Promoting Courses, Departments and Institutions

  • Format
  • E-bog, PDF
  • Engelsk
E-bogen er DRM-beskyttet og kræver et særligt læseprogram

Beskrivelse

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

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Detaljer
  • SprogEngelsk
  • Sidetal153
  • Udgivelsesdato06-12-2012
  • ISBN139781136609411
  • Forlag Taylor And Francis
  • FormatPDF

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