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Marketing Big Oil: Brand Lessons from the World's Largest Companies

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv (2014)

M. Robinson

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Engelsk

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Beskrivelse

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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Detaljer

SprogEngelsk
Sidetal132
Udgivelsesdato04-07-2014
ISBN139781137389169
Forlag Palgrave-Macmillan
Nummer i serien429
FormatHardback

Størrelse og vægt

Vægt3109 g

Dybde2,7 cm

10 cm

14 cm

21,6 cm

Marketing Big Oil: Brand Lessons from the World's Largest Companies

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv (2014)

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