Marketing Behind the SCENE: Strategies and Economical Added Value

The current global trend indicates that cross-border international trade is rapidly moving towards liberation from the various restrictions that were imposed by countries and organizations in the previous era. Therefore, the openness of global markets and the free movement of capital, and the exchange of goods and services will encourage organizations, business establishments, and companies to the conquest of new markets, when possible, to establish the dominance of the product and to seize a growing share in world markets.

The concept of the internationalization strategy for marketing activity should include the attention to the quality of the product or services in general, and in particular the cross-border towards foreign markets, with the provision of various possible forms of support for these products intended for export, as this support can come through the activation of international, bilateral, or regional agreements, with the participation of organizations, businesses, corporations and the governments of the countries concerned.

Manufacturing different types and styles of products that suit different consumer tastes and behaviors, because these products will face different cultures, trends, needs, and desires.

Directing the necessary care towards studying the price accurately, and not only stopping at that, but also comparing it with local and international prices and the exchange rate for the currency of the country to which you want to export.

Marketing strategy for the future will be linked to the increasing of the interests in informative products and electronic industries, and others that focus on environmentally friendly products, and seeking to increase interests toward policies for developing and modernizing products...etc.