Marketing Basics You Have to Know

Do you want the learn the fundamentals of marketing, but don't want to spend a lot of time? Then you've come to the right place In this short book, we will talk about the most prominent concepts in marketing. Marketing skills are highly demanded in today's world, in almost any industry sector. This book offers you a short and concise overview of the most prominent concepts in marketing. No long and boring lectures, only the necessities, presented in an accessible and visualized way with multiple real-life examples My intent is to teach the fundamentals and inspire you to dive more in-depth in the fascinating discipline of marketing Moreover, I thrive to provide the best value possible at an accessible price point for literally everyone

This book contains:

Section 1: To begin with...

1. Definition of Marketing & why marketing matters

2. Basic marketing terms

3. Market segmentationSection 2: Marketing mix

1. 4P's marketing mix

2. Products

3. Pricing strategies

4. Place

5. PromotionSection 3: Relationships with customers

1. Bonus lecture: Consumer Psychology

2. Personal selling tips and tricks

3. Building relationships with customersSection 4: Planning & Forecasting

1. Marketing plan

2. Bonus lecture: SMART goals

3. ForecastingSection 5: Marketing Research

1. External environment

2. SWOT Analysis

3. Bonus lecture: Ansoff matrix

4. Collecting Marketing IntelligenceSection 6: Branding& PR

1. Branding

2. Brand positioning

3. PR activitiesSection 7: Marketing budget

1. Marketing budgetSection 8: Bonus lecture & Last words

1. Ethical Issues in Marketing

2. Last words for this bookAbout this book:

How's and why's behind marketing made easy