Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds

Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success

Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations (IR) and fundraising professionals to raise the necessary capital to make the fund profitable. 

The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.  

Whether you work in hedge funds, private equity, or are aspiring to be part of one, you’ll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections: 

•  Fundamentals of Alternative Investments Marketing, which focuses on understanding the major investor categories including endowments, foundations, pension funds, family offices, and sovereign wealth funds 

•  Fundraising in Practice, including pre-marketing and marketing processes, investor documentation, presentations and pitches, relationship management, and due diligence

•  Other Considerations in Marketing Alternatives, including technology, regulations governing fundraising, and the value of diversity. 

Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.