Market Research

Fast track route to mastering market research



Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information



Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others



Includes a glossary of key concepts and a comprehensive resources guide



ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.



ExpressExec is organised into ten core subject areas making it easy to find the information you need:



01 Innovation

02 Enterprise

03 Strategy

04 Marketing

05 Finance

06 Operations and Technology

07 Organizations

08 Leading

09 People

10 Life and Work



ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.