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Beskrivelse
This entirely revised and updated third edition continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers' valuable feedback from successful previous editions of Market Entry Strategies this version targets to improve the readability, among others, through modified layout and attractive colored design. New firm cases such as Amazon, Deutsche Bank and Tesla contribute to broaden the books' industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments
