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Managing Social Media and Consumerism

- The Grapevine Effect in Competitive Markets

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

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Detaljer
  • SprogEngelsk
  • Sidetal259
  • Udgivelsesdato20-09-2013
  • ISBN139781349448401
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
coffee cup img
10 cm
book img
14 cm
21,6 cm

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