Managing Markets for Health

Managing Markets for Health: Improving Access to Essential Health Services Through Engagement of the Private Sector provides practical guidance on how to actualize public-private engagement, taking a market systems approach to health. Developed and refined through the capacity-building programs conducted over many years, the book is designed to help practitioners meet their health system goals in ways that emphasize function, not form, recognize the reality of pluralism in the health system, focus on incentives and capacities that shape behavior in markets for health products and services, and frame engagement activities in a clear, transparent, logical framework rooted in local concerns and priorities.Rooted in effective market system strategies, the state of the art in market analysis, step-by-step and case-based learning, this book provides readers with an indispensable tool, helping them respond to public health crises like the COVID-19 pandemic, rebuild their health systems in its aftermath, and re-invigorate momentum behind health-related Sustainable Development Goals to which the vast majority of countries are legally committed.