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Managerial Economics

- A Game Theoretic Approach

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business.

Topics covered include:

*product differentiation

*price discrimination

*hiring and training workers

*labor-management relations

*international trade

A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.

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Detaljer
  • SprogEngelsk
  • Sidetal344
  • Udgivelsesdato25-07-2002
  • ISBN139780415272896
  • Forlag Routledge
  • FormatPaperback
Størrelse og vægt
  • Vægt612 g
  • coffee cup img
    10 cm
    book img
    17,4 cm
    24,6 cm

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