ISE Managerial Economics: Foundations of Business Analysis and Strategy

Thomas’ Managerial Economics: Foundations of Business Analysis and Strategy emphasizes an economic way of thinking while focusing on business analytics in an easy-to-learn and easy-to-teach-from way. This self-contained textbook requires no previous training in economics. 

Managerial Economics develops critical thinking skills and provides students with a logical way of analyzing both routine decisions of managing the daily operations of a business as well as longer-run strategic decisions designed to manipulate actions and reactions of rival firms.