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Management Decision-Making, Big Data and Analytics

- Gressel, S: Management Decision-Making, Big Data and Analyti

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: * Big data * Analytics * Managing emerging technologies and decision-making * Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

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Detaljer
  • SprogEngelsk
  • Sidetal176
  • Udgivelsesdato23-10-2013
  • ISBN139781526492012
  • Forlag Sage Publications Ltd
  • Nummer i serien429
  • FormatHardback
Størrelse og vægt
  • Vægt740 g
  • Dybde2,3 cm
  • coffee cup img
    10 cm
    book img
    17 cm
    24,2 cm

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