Malort

'As I am someone who has grown to actually like MalOrt, you may doubt my taste. But Josh Noel's exploration of this most maligned spirit is funny, fascinating, and surprisingly delicious.' -John Hodgman, comedian and author of Medallion StatusMalOrt may be the worst thing you'll ever taste. Known primarily for its intense bitterness, the infamous Chicago liqueur has been compared to 'a forest fire, if the forest was made of earwax.' Yet lurking in the horror and the mockery lies the truth of MalOrt: we keep going back for more. For nearly a hundred years, we've gone back. Jeppson's MalOrt could have died a hundred deaths in that time. Its survival wasn't always a given. It also was no accident. There was one man's dogged persistence. One woman's patience and dedication. There were cultural shifts and fortunate timing that helped transform a drink rooted in centuries-old Swedish tradition into the American sensation it is today.MalOrt is a story of love, relationships, and how one generation finds meaning where generations before did not. Such transformations happen in art, in history, and in food, and it happened to Jeppson's MalOrt. Author and beer expert Josh Noel unpacks a uniquely American tale, equal parts culture, business, and personal relationships-involving secret love, federal prison, a David vs. Goliath court battle, and, ultimately, the 2018 sale of Jeppson's MalOrt, which made Pat Gabelick, a 75-year-old Chicago woman who spent much of her life as a legal secretary, into an unlikely millionaire.MalOrt isn't just the story of one brazen liquor-it is the story of modern tastes and cultural shifts.