Making Numbers Count

"Making Numbers Count" by Chip Heath and Karla Starr is a great book on translating research and numbers into understandable stories that communicates the results in a effective manner and makes the numbers come alive on the page.

"Making Numbers Count" by Chip Heath and Karla Starr is an incredibly useful book for journalists, writers, academics and professionals from a wide variety of fields. With help from Chip Heath and Karla Starr the reader will be guided to become a better translator of numbers and statistics and given many tools to convey the meaning of numbers with complete transparency. The book outlines six important principles to follow consistently and introduces useful concepts like simplicity and familiarity that will be a game changer in your day to day work.

The book will help any writer - whether they hate math or love math - to tell compelling stories based on numbers, such as understanding the scope of destruction caused by Australian wildfires by translating the size of the area and subsequently realizing that the harmed area is twice the size of Portugal. Based on years of research Chip Heath and Karla Starr aim with "Making Numbers Count" is to help the reader making their ideas stick.