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  • Format
  • Bog, paperback
  • Engelsk
  • 234 sider

Beskrivelse

A thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to todayRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can't have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire.In 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue-a firm where a skateboarding employee once bowled over an important client-but backed up their madness with results.Packed with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself.

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Detaljer
  • SprogEngelsk
  • Sidetal234
  • Udgivelsesdato20-09-2011
  • ISBN139781453258170
  • Forlag Open Road Media
  • FormatPaperback
Størrelse og vægt
  • Vægt304 g
  • Dybde1,3 cm
  • coffee cup img
    10 cm
    book img
    13,9 cm
    21,5 cm

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