Logo Beginnings

It is little known that remarkable global brands such as Rolex, BMW, and Louis Vuitton still use logos that were designed over 100 years ago. Delving into the origins of modern trademarks and gathering more than 6,000 logos from the mid-19th century to 1940, Jens Müller’s extensive complement to Logo Modernism is essential for anyone interested in the history of corporate identity and its fascinating influence.