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Lights, Camera, Campaign!

- Media, Politics, and Political Advertising

Forfatter: info mangler
Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.

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Detaljer
  • SprogEngelsk
  • Sidetal322
  • Udgivelsesdato11-10-2004
  • ISBN139780820468310
  • Forlag Peter Lang Publishing Inc
  • Nummer i serien11
  • FormatPaperback
Størrelse og vægt
  • Vægt492 g
  • Dybde2,2 cm
  • coffee cup img
    10 cm
    book img
    14,9 cm
    22,6 cm

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