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- Calvin & Hobbes has great crossover appeal: in the '80s and '90s, the collections were as likely to be found on a mom's bedside table as they were on a kid's. That intergenerational demand continues today, as millennials pass their dog-eared books down to their own children.
- About 1 million copies of the comic are still sold around the world every year, affirming the comic's large, motivated, and loyal demographic.
- Michael Hingston actively tweets to his 2K followers.
- At Winter Institute, independent booksellers in the U.S. expressed enthusiasm about ECW's Pop Classics series, especially its aesthetics for display in their stores.