Learn SAP CRM Marketing Configuration

Learn SAP CRM Marketing Configuration

Mastering SAP CRM Marketing Configuration: A Comprehensive Guide for Effective Customer Engagement

The book covers the following:

1 Introduction

Overview of SAP CRM Marketing

Role of SAP CRM Marketing in Customer Relationship Management

Benefits of SAP CRM Marketing Configuration

2 SAP CRM Marketing Fundamentals

Understanding the SAP CRM Marketing Organizational Structure

Key Components of SAP CRM Marketing

Business Partners and their Roles in SAP CRM Marketing

Marketing Master Data

3 Campaign Management

Overview of Campaign Management in SAP CRM Marketing

Configuring Campaign Types

Campaign Execution and Monitoring

Segmentation and Target Group Creation

4 Trade Promotions and Funds Management

Overview of Trade Promotions and Funds Management in SAP CRM Marketing

Configuring Trade Promotion Types

Managing Trade Promotions and Funds

Trade Promotion Planning and Evaluation

5 Marketing Analytics

Importance of Analytics and Reporting in CRM Marketing

Configuring Marketing Analytics and Reports

Analyzing Marketing Performance Using SAP CRM Marketing Reports

6 Marketing Resource Management (MRM)

Overview of MRM in SAP CRM Marketing

Configuring MRM Settings

Managing Marketing Projects, Resources, and Budgets

Collaboration and Approval Processes in MRM

7 Loyalty Management

Overview of Loyalty Management in SAP CRM Marketing

Configuring Loyalty Programs and Membership Tiers

Managing Loyalty Points, Rewards, and Redemptions

Analyzing Loyalty Program Performance

8 Integrating SAP CRM Marketing with Other SAP Modules

Integration with SAP ERP

Integration with SAP SCM

Integration with SAP HCM

Integration with SAP CRM Service

9 Best Practices and Tips for SAP CRM Marketing Configuration

Optimizing Marketing Processes

Streamlining Marketing Operations

Maintaining Efficient CRM Marketing System Performance

Planning for Scalability and Future Growth