Leading Edge Marketing

This book is a comprehensive blueprint of the FivePs of Marketing (www.The5Ps.com): Product, Packaging,Price, Promo, and Place. Using the Five Pspresents you with key strategies and principles todeliver 'must-have' solutions for your current andfuture business needs. Inside are several strategies for anyone whowants to learn how to identify, create, and delivera hi-tech product or service that will be purchasedby a critical mass of people. It presents thetechniques and end-to-end process to produce aprofit from products and services. The essence ofthis book is that it takes old principles, updatesthem to the current environment, adapts them totechnology, and, most importantly, explains howthey can be put to work to deliver respectablemarket share and strong profitswith integrity. It is a comprehensive guide to deliver a winningsolution-from concept to profit.