Leadership Types

Everyone has the capacity to lead-not just those who fit the mold of what we have historically come to expect leaders to look and act like. When we recognize and cultivate leadership potential in those who may have been overlooked or marginalized, we can unlock the power of unrealized talent and transform teams, organizations, communities, and society.

In her book LEADERSHIP TYPES, Laura Barnard, the dynamic founder of BREAKTHRU Brands, challenges conventional views of leadership. She presents a broader range of qualities, characteristics, and strengths that define authentic and effective leadership, expanding beyond outdated stereotypes. Drawing on her deep insights into motivational psychology and her expertise in brand archetypes, Barnard invites you to explore the 12 distinct Leadership Types comprising The Spectrum of Leadership Empowerment, a modern and inclusive model for personal and organizational leadership development. 

In service of her company's mission to advance gender, racial, and identity equity in leadership, Barnard provides a roadmap for individuals to discover and lean into their unique Leadership Type to build their influence and increase their impact. This journey leads to not only personal success, but also drives organizational transformation and systemic change. It does so by ensuring that every leader is seen, their voice is heard, and their contributions are valued.