Leadership for Competitive Advantage

Virtually every organisation today realises the need to change in order to succeed. Success can only come through good management which, itself, needs to be driven by leaders. This book illustrates how a leader can systematically create a business that is better at satisfying customers, is more effective at using its human resources and is more rewarding to its owners. The authors achieve this by:

* looking at how a leader can best understand and quantify the pressures on the organisation from customers, shareholders and existing employees

* explaining how the leader can set about formulating a vision and strategy for the business which will respond to these pressures

* providing a prescription for defining the array of management practices needed to foster the organisational culture that is best able to facilitate the strategy.

This book provides the insights and practical tools for any leader to achieve competitive advantage in their organisation.



"This book draws from experience to create a path of light and logic through the most difficult of business territories-the territory of change. The authors maintain careful balance between the academic and the pragmatic, but with the obvious passion for the need to do something to bring the human element back into the world of work." Sir Colin Marshall, Chairman of British Airways and President of the CBI.



"For anyone interested in organizational transformation and the human spirit engaged in that pursuit, this is the book not just to read but to have by one's side. This book has the conceptual depth, the gift of clarity and the practical examples that should make it required reading for every leader." Professor Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, Los Angeles, USA and author of Organizing Genius.