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Beskrivelse
This book contains a secret archive of Apple Inn's whole emerging process and a commercial genius called as 'the combination between an angel and a devil'. This book tells how Apple uses non-MBA means to take its commercial road from a unique perspective, so that vast young readers can be familiar with the brand and follow the brand. They can also obtain life's enlightenments from the brand's establishment process and the entrepreneur's entrepreneurship process, which will better encourage their growth and realize their own dreams.