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Japanese Consumer Dynamics

- Criticism of the Works of Novelists, Poets, Playwrights, Short-Story Writers, and Other Creative Writers Who Liv (2011)

Forfatter: info mangler
Bog
  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market.

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Detaljer
  • SprogEngelsk
  • Sidetal244
  • Udgivelsesdato23-10-2013
  • ISBN139780230242869
  • Forlag Palgrave-Macmillan
  • Nummer i serien429
  • FormatHardback
Størrelse og vægt
  • Vægt529 g
  • Dybde2,7 cm
  • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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