January 7th

Will Stills is the most ordinary boy in the world.Trouble is, the whole world is convinced he is far from ordinary.Every January 7th, Will is forced to celebrate his birthday in the most peculiar way.But it is not his proud parents who are planning these bizarre parties The "brains" behind the world's biggest media company, ViewYou, are pulling the strings.But what exactly are they trying to prove?What is it they want the world to see?Why are they and everyone else so obsessed with Will Stills?