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M: Advertising ISE

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.  M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format.  Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.

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Detaljer
  • SprogEngelsk
  • Sidetal482
  • Udgivelsesdato28-04-2021
  • ISBN139781260598223
  • Forlag McGraw-Hill Education
  • FormatPaperback
Størrelse og vægt
  • Vægt848 g
  • Dybde1,8 cm
  • coffee cup img
    10 cm
    book img
    21,6 cm
    26,9 cm

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