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International Place Branding Yearbook 2011

- Managing Reputational Risk

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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Detaljer
  • SprogEngelsk
  • Sidetal213
  • Udgivelsesdato29-09-2011
  • ISBN139780230279537
  • Forlag Palgrave-Macmillan
  • FormatHardback
Størrelse og vægt
coffee cup img
10 cm
book img
15,5 cm
23,5 cm

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