International Journal of Business Anthropology Volume 6 (1)

The International Journal of Business Anthropology (IJBA) is a double-blinded peer reviewed journal focusing upon business anthropology. Topics of interest include, but are not limited to, general business anthropology theories and methods; management; marketing; consumer behaviour; product design and development; knowledge management and competitive intelligence; human resources management; and international business. Practitioners, students, community members, and faculty from all disciplines are encouraged to submit articles. IJBA was originally published by the North American Business Press (NABP) biannually, and is currently published by Cambridge Scholars Publishing, beginning with this volume.