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Integrated Marketing Communication

- Creative Strategy from Idea to Implementation

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities.

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Detaljer
  • SprogEngelsk
  • Sidetal408
  • Udgivelsesdato23-10-2013
  • ISBN139781538176337
  • Forlag Rowman & Littlefield
  • Nummer i serien429
  • FormatPaperback
Størrelse og vægt
  • Vægt812 g
  • Dybde2,4 cm
  • coffee cup img
    10 cm
    book img
    18 cm
    24,9 cm

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