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SALES & MARKETING BOOK OF THE YEAR, THE BUSINESS BOOK AWARDS 2021 Essential for anyone wanting to take Instagram seriously. ALEX WOOD, FORBES **************** Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business,and anestimated60% of usersdiscover new products via the platform.Buthow can you use it effectively?Social media expert Jodie Cook breaks it down into 125 bite-sized rules,making Instagram an easy and efficientmethod for expanding your venture. Jodie takes you through the most important aspects of running a professionalaccount strategy, content, community, growth and drills into the key concepts so that you canapply expert digital marketing knowledge to your profile, no matter the size.Learnthedos and don'tsofpost planning;developing a voice;identifying trends;driving a campaign;responding to engagement;and more.Create a personalised Instagram strategy, whatever your business is.Apply insightfrom interviews with successful users (fromBen & JerrysandPapier, to freelancers and community groups)and Jodies own experience working with international brands, celebrities and small businesses.Read as aquick-fire referenceor as astep-by-step guideor for effective, focused strategy. Whether you're acomplete novice,short on timeor want toimprove your engagementInstagram Rulesmakes social media marketingstraightforwardandhassle-freefor any small business or serious Instagram user.