Insiders Talk: Winning with Lobbyists, Professional Edition

Insiders Talk: Winning with Lobbyists, Professional Edition (Manual 5) equips lobbyist-employers and in-house government affairs managers (clients) with tools for selecting the right contract lobbyist(s), negotiating and managing market-appropriate fees, working more effectively together, and successfully managing their government affairs programs. The addition of How to Successfully Lobby State Legislatures (Manual 3) will further produce clients who can also evaluate the effectiveness of their lobbying campaigns.The Professional Edition synthesizes the views of dozens of consumers of lobbying services, contract lobbyists, lawmakers, staff, and political consultants. Clients using it will better understand the context of lawmaking, formulate and articulate reasonable expectations of their contractors, evaluate and improve their and their lobbyists job performance, and get better returns on their investments of financial and political capital.Contract lobbyists can use the Professional Edition to develop better clients, thereby making their engagements more fruitful and less client-stressful. Although referring to my Lobby School seminar, Florida contract lobbyist David R. Custins observation broadly applies to upgrading client quality: ... if all of my present, past, and future clients took your course it would make me a more effective lobbyist and make my job 100xs simpler. Thanks again for the great course.Washington, D.C. contract lobbyist Ron Phillips says it best, I see Insiders Talk leading to a generation of clients able to get more out of themselves, their lobbyists, and advocacy investments.Best for graduate and law students, attorneys, lobbyist-employers, in-house legislative managers, and contract lobbyists.