Innovative enterprise management

One of the key aspects of ensuring sustainabledevelopment of organizations is the transformation of their activitiesusing modern digital technologies. Simple automation in the digital era is not enough to be effective and competitive; it requires changes in business models, customer interaction channels, and ways of communication between employees. Thearticle discusses themain aspects of the application of digital technologies in the management of theorganization. Themain principles of implementing digital transformation of theorganization according to the algorithm proposed by the author areconsidered.