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Innovation and Export

- The Joint Challenge of the Small Company

  • Format
  • Bog, hardback
  • Engelsk

Beskrivelse

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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Detaljer
Størrelse og vægt
  • Vægt454 g
  • Dybde1 cm
  • coffee cup img
    10 cm
    book img
    1 cm
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