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    Influence, New and Expanded UK

    Influence, New and Expanded UK

    - The Psychology of Persuasion

    Af
    Bog
    • Format
    • Bog, paperback
    • Engelsk
    • 592 sider

    Beskrivelse

    "Influence, New and Expanded UK" by Robert B. Cialdini, Ph.D., is an international bestseller with new insights in modern advertising.

     

    Robert B. Cialdini is an expert in the scientific fields of influence and persuasion. In "Influence, New and Expanded UK" he explains how people is influenced and persuaded by modern advertising with entertaining stories and examples from the real world. With Cialdini's Principles of Persuasion you will learn how to persuade and how to defend yourself from unethical influence attempts.

     

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    Detaljer
    • SprogEngelsk
    • Sidetal592
    • Udgivelsesdato13-05-2021
    • ISBN139780063138797
    • Forlag Harper Business
    • FormatPaperback
    Størrelse og vægt
  • Vægt305 g
    • coffee cup img
    10 cm
    book img
    15,2 cm
    22,9 cm

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