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Industrial Collaboration with Japan

  • Format
  • E-bog, ePub
  • Engelsk
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Beskrivelse

This study looks at the experiences of European and American companies that have collaborated with their Japanese competitors in the fields of computers, consumer electronics, automobiles and aero-engines, by forming joint ventures, designing products together and pursuing complementary marketing strategies. It examines why these companies have chosen to collaborate rather than compete; whether the Japanese companies have proved to be reliable partners; whether the non-Japanese have been left behind; and what the future of such collaboration may be.

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Detaljer
  • SprogEngelsk
  • Udgivelsesdato07-09-2010
  • ISBN139780203845592
  • Forlag Taylor & Francis
  • FormatePub

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