I'm Not Afraid of the F Word: 50 Lessons Learned on the Way to Business Failure

In spite of the scary statistic that 4 out of 5 new small businesses go out of business within their first five years, thousands of people still willingly take the risky adventure each year.

While there are plenty of stories about business success, this book relates the story of a failure. During the anguish of losing a franchise retail business, Charlotte Kemp explored 50 lessons she learned from her experience, and she candidly shares them in this book.

The lessons are valuable for all small and medium sized business owners, as well as solo-preneurs. It is also an important message for lending institutions to be aware of the challenges that small businesses face. As vital as funding is for business, support and coaching for new and transitioning business owners is of equal importance.