I'm Feeling Lucky

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystanders account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Googles first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the companys young, idiosyncratic partners; the evolution of the companys famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwardsa former journalist who knows how to writecaptures the Google Experience, the rollercoaster ride of being part of a company creating itself in a whole new universe.Im Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the worlds most transformative corporation.