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Identifying Hidden Needs

- Creating Breakthrough Products (2010)

  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.

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Detaljer
  • SprogEngelsk
  • Sidetal261
  • Udgivelsesdato06-10-2010
  • ISBN139781349305315
  • Forlag Palgrave-Macmillan
  • FormatPaperback
Størrelse og vægt
  • Vægt408 g
  • Dybde1,5 cm
  • coffee cup img
    10 cm
    book img
    15,5 cm
    23,3 cm

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