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Hungry Start-Up Strategy

- Creating New Ventures with Limited Resources and Unlimited Vision

Bog
  • Format
  • Bog, paperback
  • Engelsk
  • 244 sider

Beskrivelse

Entrepreneurs are hungry. But it's not just because they're living on ramen and adrenaline. Peter Cohan has found they're driven by a hunger to create a working world in which they want to live--something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges--until now. Cohan focuses on six key start-up choices--setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change--explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.

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Størrelse og vægt
  • Vægt390 g
  • Dybde1,7 cm
  • coffee cup img
    10 cm
    book img
    15,9 cm
    23,4 cm

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