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    How to Win at CRM

    How to Win at CRM

    - Strategy, Implementation, Management

    Af
    Bog E-bog
    • Format
    • Bog, paperback
    • Engelsk

    Beskrivelse

    This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

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    Detaljer
    • SprogEngelsk
    • Sidetal220
    • Udgivelsesdato30-09-2020
    • ISBN139780367657888
    • Forlag Crc Press
    • FormatPaperback
    Størrelse og vægt
  • Vægt349 g
    • coffee cup img
    10 cm
    book img
    15,6 cm
    23,4 cm

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    Customer relationship management crm CRM Implementation CRM system Enterprise systems Business processes Knowledge acquisition Job Functions Achieve CRM Success CRM Effort CRM Space CRM Success CRM Functionality CRM Adoption CRM Strategy Business Analysis Function CRM Application CRM Practitioner CRM Expert CRM Technology CRM Failure CRM Initiative CRM Literature Operational CRM Sales Force Automation Rightpoint Consulting Seth J. Kinnett Technology Division
    Machine Name: SAXO081