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A guide to starting and sustaining creativity-based businesses-from culinary to crafting to film to fashion and beyond.Many 'creative types' don't think they're cut out for business-but Doug Richard, founder of School for Creative Startups, believes entrepreneurs are made, not born. In this user-friendly guide he shows how artists, chefs, designers, musicians, and others can turn their hobbies and passions into sustainable lifestyle businesses.Based on a unique ten-question formula, the book provides comprehensive start-up business advice in jargon-free style, brought to life with real-life case studies from a range of creative start-ups-and online resources that help you to develop your own business goals and plans.'This book helps debunk the myth that creative people and business don't mix.' -James Boardwell, cofounder, Folksy