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HOW TO PLAN EXHIB

Bog
  • Format
  • Bog, paperback
  • Engelsk

Beskrivelse

This series provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. The books are supported throughout by real documents such as rate cards and winning advertisements. Codes of practice, useful contacts and recommended reading sections plus a glossary of important words and phrases are included in each book.

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Detaljer
  • SprogEngelsk
  • Sidetal156
  • Udgivelsesdato18-11-2011
  • ISBN139780304334315
  • Forlag Cengage Learning EMEA
  • FormatPaperback
Størrelse og vægt
  • Vægt288 g
  • Dybde1 cm
  • coffee cup img
    10 cm
    book img
    16,5 cm
    23,8 cm

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